- 24 April 2014
Special wrapper for a special Magnum
In honour of the limited edition Marc de Champagne Magnum, conceived by Unilever to celebrate the “silver” wedding anniversary of its premium brand, Icimendue, the historical flexible packaging converter, has developed an original wrapper which showcases its consolidated experience in the fields of rotogravure and plastic film metallizing.
The ice-cream, coat ed in milk chocolate and a silver glaze, was produced and conceived to mark its 25th anniversary and needed to be dressed and embellished by an especially attractive and unique wrapper. Consistently with the theme of the project, based on the concepts of silver and champagne, the idea was to use holographic materials and a bubbly effect.
A holographic and metallic flowpack, decorated with an originally repetitive design reminiscent of Champagne bubbles, was created thanks to the full commitment of the research team and a skilled and coordinated taskforce. Not only: Icimendue experts managed to match the technical characteristics that the customer uses for its standard flavoured ice-creams and maintain the same packaging production standards.
The Marc de Champagne Magnum will be distributed throughout Europe.
The wrapper consists of a cold seal laminate which uses only polypropylene and is obtained using a co-extruded OPP film, combined with a special hologram film with 3-D effect. Icimendue was responsible for implementing both the metallization and printing phases, with the latter being achieved using binding and spreading of the cold seal, in line on an eleven element gravure press.